A rare look at public opinion in the basin: Join us Nov. 14

Our findings on environmental beliefs & attitudes in the nation’s largest watershed

A man and child play by the river, where water is low and a barge passes by
DeSeam Williams, 9, runs around his father Dennis Williams while they check out historically low water levels of Mississippi River on Oct. 26, 2022, in Greenbelt Park in Memphis, Tenn. Credit: Mark Weber, The Daily Memphian

Join us Nov. 14 for a free webinar and Q&A on our new study

A man and child play by the river, where water is low and a barge passes by
DeSeam Williams, 9, runs around his father Dennis Williams while they check out historically low water levels of Mississippi River on Oct. 26, 2022, in Greenbelt Park in Memphis, Tenn. Credit: Mark Weber, The Daily Memphian

Much of the daily work of environmental journalism seeks to understand people’s relationship with the places they live — what they think, feel and observe about natural and built ecosystems around them, and the forces that are reshaping those attitudes.

As one of the few environmental journalism collaboratives created specifically to cover a watershed, the Ag & Water Desk is always in need of better answers to these questions to drive our reporting. So we partnered with researchers at our home base, the Missouri School of Journalism, for a groundbreaking study of people’s environmental opinions and beliefs in the 10 states that line the mainstem of the Mississippi River.

Join us Tuesday, November 14, from 12 to 1 p.m. CT for a free webinar and Q&A about our new research — click here to register.

What we found might surprise you. As our reporter Madeline Heim of The Milwaukee Journal Sentinel writes in our story about our new study, “Only about half of those surveyed were aware they lived in the basin. In Kentucky, for example, just 7.5% of respondents thought they lived in the basin, even though it includes the entire state.”

Advocates and experts say the research points to a need for better scientific and political communication about the importance of the Mississippi River for habitat, drinking water and commerce, and the threats it faces from climate change, pollution and more.

"It is harder and harder to get people to take advocacy actions that don't have a direct connection to their everyday life or direct local tie-in," said Maisah Khan, policy director for the Mississippi River Network.

The study also delved into residents’ media choices and sense of “trusted messengers” on environmental information, from their local extension offices to university scientists.

“People want to know what is going on in their backyard, and community news organizations can fill that demand, not only as traditional newsrooms but through organizations like the Ag & Water Desk, pop-up newsrooms or university extension services,” said Randy Picht, executive director of the Reynolds Journalism Institute, which supported the study. “This report shows that if we reach out, people are willing to listen.”

At our webinar on Nov. 14, lead study author Kate Rose will present key takeaways and our editorial director Tegan Wendland will moderate Q&A. We hope to see you there!

Yours,

Annie Ropeik

Ag & Water Desk Assistant Director

A map sharing findings from a survey whether people know if they live in the mississippi River basin
The Mississippi River starts in Northern Minnesota and drains water from 31 states and other major rivers like the Missouri and Ohio on its way South to the Gulf of Mexico. Credit: Annie Ropeik, Ag & Water Desk via Google Maps

Our latest story

Report: Climate change making crop failures even more costly to insure

The findings follow a tumultuous growing season, wrought with extreme drought ravaging the Midwest and increasing precipitation and floods.

By Brittney J. Miller, The Gazette — Nov. 1, 2023

A flooded field at sunset
A field is flooded in May 2013 in Calumet County, Wis. Credit: Kate Golden, Wisconsin Watch
An aerial view of Muscatine, Iowa on the Mississippi River
An aerial view of Muscatine, Iowa on the Mississippi River on Monday, September 18, 2023. Aerial support provided by LightHawk. Credit: Nick Rohlman, The Gazette

Mississippi River basin residents worry about environment, but few know they live in the basin

This disconnect, advocates say, means people may not grasp that what happens on their stretch of river will affect what happens downstream.

By Madeline Heim, Milwaukee Journal Sentinel — Oct. 23, 2023

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